Key words

  • Literal Transparency
  • Phenomenal Transparency
  • Minimalism
  • Pop
  • DIA Aesthetic
  • Lightnes



Le Corbusier and Walter Gropius –> Industrial precedents

Precedents: How Europeans see America.

The United States was the oldest country, because it lived in the 20th century the longestGertrude Stein

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Cultural Hegemony

Cultural Hegemony is a term which first appeared when Antonio Gramsci, who was an activist, theorist and Marxist philosopher, was imprisoned in a Fascist jail. He began to focus on how power actually worked. He realized that the real power was hidden within the leaders of social institutions, leaders who influenced the values, norms, ideas, expectations and even behavior on society.

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