Conceptual Architecture

Conceptual architecture is a form of architecture that utilizes conceptualism, characterized by an introduction of ideas or concepts from outside of architecture often as a means of expanding the discipline of architecture.

The finished building as product is less important in conceptual architecture, than the ideas guiding them, ideas represented primarily by texts, diagrams, or art installations.

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Cultural Hegemony

Cultural Hegemony is a term which first appeared when Antonio Gramsci, who was an activist, theorist and Marxist philosopher, was imprisoned in a Fascist jail. He began to focus on how power actually worked. He realized that the real power was hidden within the leaders of social institutions, leaders who influenced the values, norms, ideas, expectations and even behavior on society.

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Arte Povera

Arte Povera referred to the term “poor art” and was a contemporary art movement between 1962 and 1972 in Italy and more specifically Turin, Italy.

As a movement it also referred to the humble, often simple materials employed, and the anti-institutional quality that originally affected this art. Arte Povera usually incorporates organic and industrial materials in ways that reveal the conflicts between the natural and the man-made. Through sculpture, assemblage, and performance Arte Povera artists became engaged in subjective investigations of the relationships between life and art and between seeing and thinking.

The featured photograph shows some of the main figures during this movement. Because Art Povera was a reaction against modernism and the American minimalism it is mostly exhibited in sculptural installations in which dynamic interaction with the public was more important that the static sculpture itself.

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